Lik Natural | 2018
Rebranding a sports drink brand to new target audience
Lik Natural was originally marketed as a sports drink for professional cyclists. Lik was having trouble making sales to such their niche market so they needed to rethink their strategy. I was tasked to redesign their brand to fit their newly chosen target audience.
Rebranding a sportsdrink
I believed strongly that the brand could gain popularity if branded the right way. The recipe of Lik consisted out of only organic ingredients, which resulted in long lasting energy. For the rebrand I wanted to target young adults between the ages of 18 - 25. At the time, there was a big craze around organically produced products within this target group, so it seemed like the right move. The craze combined with the beneficial increase in energy seemed like the product had the potential to become the next viral product.
The rebranded identity of Lik was inspired by another trend which was popular at the time of design. A vintage retro look and feel in a modern sleeve. The patterns, bottles, stickers and logo are directly inspired by the retro style. These combined with modern colours, typefaces and shapes make up for the visual style of Lik that I designed.
